The discussion points were basically regarding exactly what we intend to do with the brief: Design and brand a new marketing campaign. Out initial ideas are relatively vague although we have since decided that the best idea we have is to create a tasting event.
This has been expressed in the original brief as being a good way to gain customers that will continue to consume the product. The event will be exclusive and of a high quality and invitations to the event will be won through a promotional campaign involving the packagaing and rebranding of the products in a kind of 'limited edition' style.
A few of these private events will take place across the country over a period of time and will reproduce the buzz of the brand and spread the campaign through word of mouth.
The general idea of the campaign is to say that Green & Blacks hasn't gone anywhere and that they are b
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