Tuesday, 29 March 2011

Purpose

Purpose are a professional London based design agency located just off Old Marylebone Road in Paddington. This is a prime location for a design consultancy for me to at least visit and take a look around because my Dad lives in Hammersmith which is probably only 7 or 8 stops on a tube.
The company produce a really wide range of designs; print, identity, web design, campaign design, editorial/ magazine design etc. and they work with individual and huge corporate businesses.
This is definitely a good potential company to contact for the module.












I really like how the designs keep the professional and sleek simplicity between them yet each design is quite clearly different from the next. They clearly have thought a lot about what is being designed for each brief and what would be the most appropriate solution. The majority of the work that I can see here is mostly type driven, however this is the case for most contemporary design and every design is still completely appropriate. They also use a lot of photography with the type and it works really nicely to see the contrast of simple vectorised type against a real image of much more detail. 

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