This is the feedback from the final crit. The feedback covers the boards and the products shown on the boards. All in all the feedback was generally positive with a few things that need attention.
The first thing to note was that the DPS needed some work to it. One suggestion was to focus on whether the story featured in the spread would be positive or negative as this would change the design quite a lot.
I think that I want to stick with the idea of manta rays being positive as a reason for understanding why efforts should be made to conserve them so I think I will focus on a more positive looking design than something like a shock article.
On the same note it was suggested that I look into making some information graphics for the magazine to break up all the information a bit and give it some more visual material to engage with. I think this is a really good idea and I'd like to try experimenting with some info-graphics.
In terms of further products, it was suggested that I try to create more things to advertise or promote the campaign around the airport itself. This is good because I wanted to create a couple of posters to be seen around the airports to link to the packaging and give a bit of information.
The other final comments were smaller things that just needed redoing:
- The photographs gave some strange effects when printing so they will need to be retaken for the submission boards.
- The grid structures of the boards are a bit off and create some weird looking parts of the designs so I have to go over it and make sure all the margins are equal where necessary and make things line up together a bit better.
- On the logo design page it is quite difficult to tell which logo is the final design so I need to create visible hierarchy of the images and maybe label some things appropriately.
-finally the two main things to take away when finishing off the boards for submission were to focus on the HIERARCHY of images and on the CONTEXT that the products are put in.
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