What is Good? - Concept Crit

These are the concept crit sheets for the print brief.

This was an interesting crit because it showed a lot of holes in my ideas so far which I hadn;t really thought about.
For example, my current ideas were to almost target the design at the fishermen who kill the manta rays but that would obviously be very hard with the language barrier.

I think that it would be a better idea to target the design at tourists who go to foreign countries and endorse the manta ray market by blindly consuming. In this way I could set my designs in this country and in certain parts of other countries like airports where the tourists land or harbour towns where tourists might eat the mantas or buy parts of them.
The crit definitely confused me a lot because the subject is so wide open and I need it to be more specific.

I think that before I go any further I need to specifically set the audience that I am designing for and I need to work out exactly what I want to say and why.