The feedback is generally really positive. People seem to really like the idea in general but there are some comments about making the product more fun.
i think this is an important aspect of the design. Because I have focussed the idea quite light heartedly on the idea of an emergency I will have to make it really obvious and make sure that the product isn't taken with a genuine emergency feel.
To make sure that the product is funny and relates to the student audience I will have to concentrate on using the instructional imagery to my advantage and making it funny, almost making fun of the existing imagery which shows calm people dressed in suits with smiling faces.
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