Product & Promotion/ Product & Packaging/ Product & Distribution.
Why have you made this decision?
Who is the audience and how do you intend to engage with them?
Either skateboarders and people actively involed in skateboarding (most likely teens between about 12 and 18) or people who are very anti-skateboarding depending on which route i take
What is the function of the product - is it supposed to inform/ educate/ document/ entertain/ instruct? What has informed this decision?
Either to inform or to instruct. To inform I would be informing/persuading anti-skateboarders that it is not a bad thing and that there is no reason to be anti skateboarding. To instruct I would be instructing/persuading skateboarders to be safer (although statistically it is not as dangerous as other sports, any danger in a sport should be avoided and it can easily be with skateboarding)
How will the audience interact with the product?
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